Google Ads Certification Practice Test - Prep, Practice Exam & Study Guide

Keywords in Google Ads are terms or phrases that advertisers select to target their ads. When users search for those specific keywords on Google, the ads associated with those keywords can appear in the search results. This targeting allows advertisers to reach potential customers who are actively searching for the products or services they offer, making it a crucial element of effective online advertising.

The choice of keywords influences the visibility and click-through rates of ads. By selecting highly relevant and specific keywords, advertisers can improve their chances of connecting with an audience that is interested in what they have to offer. Therefore, the proper selection and optimization of keywords is essential for maximizing the effectiveness of an ad campaign in Google Ads.